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Moncton Maintains Top Spot for Province’s Tourism Expenditures


June 6, 2017

MONCTON – After experiencing several consecutive record-breaking tourism seasons in past years, Moncton came out with the highest tourism revenue of all time, according to an industry study released by Tourism Moncton at a public meeting of Moncton City Council on June 5. 

Overnight visits to the Moncton grew by 2.9% last year to 810,000, and the total number of visitors increased by 2.7% percent to 1,761,000, helping to push revenues to a new all-time high of $449.3 million, an increase of 30.5% since 2009.

“Moncton continues to achieve exceptional results in the tourism sector year over year,” says Moncton Mayor Dawn Arnold. “These statistics show how important tourism is as a strategic economic engine for our region. In 2016, the city increased tourism revenues to a new high and sold more hotel rooms than at any time in its history.”

The 2016 Tourism Industry Performance report showed that Moncton maintained its lead position as the number one destination for tourism expenditures in the province, and was very strong in the accommodation sector performance throughout the year. The report was produced by tourism consultant Rod Cunningham with MacKellar Cunningham and Associates Ltd. 

Accommodation room sales in Moncton increased again for the fourth consecutive year, climbing 3.0 percent to 570,200 rooms sold. The report highlighted that Moncton performed exceptionally against the New Brunswick resident market seeing a 15 percent growth. The city also outperformed the provincial average against the key out of province Canadian visitor market.

“We are satisfied with the strong results from 2016, but we know that we will have to continue to work hard to maintain this competitive edge. We are going to work with our industry partners to continue this trend for 2017,” says Arnold, adding that existing grass roots events, our family attractions, world class entertainment options, and the celebration of Canada 150 will help draw more visitors to the region.

Summary of Tourism Highs and Highlights for the Moncton CMA in 2016

  • Tourism expenditures up 4.1% to $449.3 million (new high)               
  • Total visitors up 2.7% to 1,761,000 (new high)
  • Total room sales up 3.0% to 570,200 (new high)
  • July/August occupancy rate reaches 86.5% (new high and Maritime record)
  • Sales up 15% in Moncton (up 4% in the 5 Maritime cities)
  • Annual occupancy up to 66% (highest east of Montreal - 26 regions)
  • Attraction attendance up 7% (new high)
  • Airport passenger volumes up 2% to 657,000 (2nd highest)
  • Autumn convention season room sales up 5.6% (above city average and highest since 2008 recession)

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Media Contact:

Isabelle LeBlanc
Director, Communications
City of Moncton
506-853-3592 / isabelle.leblanc@moncton.ca