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Whoa Canada moving to Riverfront Park

May 20, 2014

New expanded event zone will allow for larger crowds and more excitement!

MONCTON – After many successful years on Main Street, the City of Moncton is excited to announce that Whoa Canada is moving to a new, larger event site along the river this July 1, 2014. The move will allow even more residents and guests to enjoy a full day of FREE programming for the entire family.

“This move to the Riverfront event area on Assomption Boulevard is exciting and speaks to the significant growth we’ve seen on Canada Day for the past number of years,” commented Mayor George LeBlanc. “Main Street served its purpose well, but it became increasingly difficult to manage a site plan which allowed for the thousands of people who attend each and every year. I am excited about this new phase for Canada Day, and hope to see you all in your red and white on July 1.”

The transition to a new location is timely following the significant public excitement over the development of this area in connection with the Moncton 125 / Downing Street development project. With the creation of Downing Street as a major connection in the downtown core, the move to this new site will serve to accommodate the steady growth of Moncton’s Canada Day festivities, which welcomes nearly 15,000 people annually.

The official Canada Day main stage will be in the Riverfront Parking Lot next to the former Assomption Fire Station, while the Kids’ PlayZone area, which will feature a childrens’ concert, games and various activities, will remain in the Riverfront Park Event Zone on the east side of the fire station. This will foster new life for the Canada Day celebrations as all of the event components will be located in one central location, while still remaining in the heart of our downtown core.
Further details on the Whoa Canada program, including main stage performers and various kids’ activities will be released in the coming weeks.


Media Contact:

André Cormier
Communications Officer, City of Moncton
506-859-2686 / andrem.cormier@moncton.ca