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Whoa Canada!

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Groupe Lounsbury Group presents:

Moncton's Whoa Canada! Celebrations


July 1st, 2014
Moncton's Riverfront Park


Come celebrate Canada Day in downtown Moncton with the largest July 1st festivities in New Brunswick, with Platinum Blonde headlining the biggest FREE party around! Moncton’s Whoa Canada! celebrations will offer more than just live music and fireworks. Throughout the day, Moncton’s riverfront will be host to a variety of activities to be enjoyed by all, include the Kids' PlayZone presented by National Bank.


New location

Whoa Canada moving to Riverfront Park: New expanded event zone will allow for larger crowds and more excitement!

After many successful years on Main Street, the City of Moncton is excited to announce that Whoa Canada is moving to a new, larger event site along the river this July 1st, 2014. The move will allow even more residents and guests to enjoy a full day of FREE programming for the entire family.

The transition to a new location is timely following the significant public excitement over the development of this area in connection with the Moncton 125 / Downing Street development project. With the creation of Downing Street as a major connection in the downtown core, the move to this new site will serve to accommodate the steady growth of Moncton’s Canada Day festivities, which welcomes nearly 15,000 people annually. 

The official Canada Day main stage will be in the Riverfront Parking Lot next to the former Assomption Fire Station, while the Kids’ PlayZone area, which will feature a childrens’ concert, games and various activities, will remain in the Riverfront Park Event Zone on the east side of the fire station. This will foster new life for the Canada Day celebrations as all of the event components will be located in one central location, while still remaining in the heart of our downtown core.

Canada Day Concert Performers 

Platinum Blonde will bring their brand of rock to Moncton for Canada Day and will cap off a great day of festivities in the heart of our downtown. The multi-time platinum selling artists have had many chart topping hits during their successful career, including “Standing in the Dark”, “It Doesn’t Really Matter”, “Crying Over You”, “Somebody Somewhere” and their latest singles “Beautiful” and “Valentine” (platinumblondeworld.com).

Joining Platinum Blonde on Canada Day will be Juno Award winner and recipient of multiple Éloizes awards, Wilfred LeBouthillier. The singer-songwriter from Tracadie-Sheila burst on to the music scene when he was crowned champion of the Québec reality show Star Académie in 2003. Lebouthillier has gone on to release four top selling albums and many chart topping hits such as “Je ferai tout”, “Avec toi”, “Jimmy joue”, “Un petit morceau de moi” and his latest single “Peu m’importe” (wilfredlebouthillier.com). Born to rock concert crowds, Wilfred LeBouthillier offers a new show with a folk, pop and country sound from his latest album, "Je poursuis ma route".

Also performing on Canada’s 147th birthday on the Whoa Canada! stage will be Moncton’s own Angry Candy (facebook.com/angrycandyband). Angry Candy were runner-up on the reality show Canada’s Got Talent in 2012 and have recently released their debut EP.


11 a.m. – Canada Day Bike Ride presented by the City of Moncton’s Parks and Leisure Services (Riverfront Park – meet at Millennium Garden behind Moncton Press Club)

12 p.m. to 6 p.m. – Kids' Concert at the Riverfront Stage, on the east side of the old fire hall

  • 12 p.m. to 12:45 p.m. – Shelley Bean and the Duckety Muds (English)                                   
  • 1 p.m. to 1:45 p.m. – Roland Gauvin et M. Crapaud (French) 
  • 2 p.m. to 2:45 p.m. – Presto and Balthazar: In the Land of the Dinosaurs (English)
  • 3 p.m. to 3:45 p.m. – Shelley Bean and the Duckety Muds (English)
  • 4 p.m. to 4:45 p.m. – Roland Gauvin et M. Crapaud  (French) 
  • 5 p.m. to 5:45 p.m. – Presto et Balthazar : Les extra-terrestres arrivent! (French)  

12 p.m. to 8 p.m. – Kids’ PlayZone featuring bouncy games, face painting, airbrush tattoos, and more (Riverfront Park)

12 p.m. to 5 p.m. – Kids’ crafts presented by Resurgo Place (Riverfront Park)

12 p.m. to 10 p.m. – Vendors offering a variety of foods and other products (Riverfront Park)

6 p.m. to 10 p.m. –– Official Canada Day Concert on the Whoa Canada! Main Stage (Riverfront Parking Lot) 

10 p.m. – Canada Day Fireworks (Riverfront Park)

Site Plan 

View the Whoa Canada! site plan.

Bike Parking 

La Bikery Cooperative will be offering a free bike valet service from 11 a.m. to 11 p.m. for those who will be traveling by bicycle to join the downtown festivities. The valet service will be located just east of the Moncton Press Club building.

Street Closure Details

The following street closure was approved by Moncton City Council, to allow the Canada Day celebrations to take place:

On Tuesday, July 1 from 7 a.m. until midnight, closure of Assomption Blvd. from Westmorland to Main leaving the intersections of Assomption/Westmorland and Main/Assomption open to traffic.

Rain Location 

In the event of extreme weather conditions, the Canada Day celebrations (except fireworks) will take place at the Moncton Coliseum Agrena Complex. In the event of difficult weather conditions, check the City of Moncton's Facebook page for updates on July 1st.



Canada Day Sponsors