Strategic Plan Report

Goals marked with a star ⭐ were identified as priorities by Council.

🟢 - Completed/On target
🟨 - Near target
🔺 - Did not meet target

Safety and Security

A Safe Community

To create, support, and advocate for a safe and inclusive community

Review and adjust services to respond to community needs

OutcomeKPI2025 target% of target achieved2026 target
Services provided by the Fire Department align with community needsFire Service Review is implementedReview presented to Council for consideration🟢100Implement Rapid Response Vehicle with 10 additional firefighters, add logistics officer, add Emergency Measures Organization coordinator, create a Standard Operating Procedure Committee
The Fire Department is aligned with industry standardsFire Department is accredited by the Centre for Public Safety ExcellenceImplement new software to collect critical data🟢100Analyze data
Services provided by By-Law are adjusted to better meet community needsCommunity officers have  more authority to enforce various regulationsCommunity officers transition to permanent City employees 🟢100Appoint community officers as peace officers
Community Crime Reduction Plan completedCommunity Crime Reduction Plan is approved by CouncilCouncil Ad-hoc Committee established by Council🟢100Crime Reduction Plan presented to Council by March 31, 2026

Foster collaborative partnerships to enhance community safety programs

OutcomeKPI2025 target% of target achieved2026 target
By-Law community safety programs are enhancedCollaborative Partnership Plan implementedDevelop plan🟨 85aFinalize Plan with established partnerships
Emergency response safety programs are enhancedMutual aid and Emergency Plan established within Southeast NBEmergency Plan for Southeast NB adopted by 18 Councils🟨 90bEmergency tabletop exercise with 18 communities

a) Collaborative partnership very well established with RCMP Crime Prevention Unit, YMCA Reconnect, Social Development, and Downtown Moncton Centre-ville Inc.

b) All but one of the 18 municipalities have adopted the emergency plan to date.

Invest in affordable housing options to meet community needs

OutcomeKPI2025 target% of target achieved2026 target
Increased housing supply and housing choice for our vulnerable populationNew affordable housing units available annually25 units🟢100a25 units

a) Permits were issued for more than 40 affordable housing units.


Deliver programs that support the construction of new affordable housing

OutcomeKPI2025 target% of target achieved2026 target
Increased opportunity for housing supply within new and existing residential neighbourhoodsPercentage of all residential units constructed annually with two to four unitsBy-Law amendments presented to Council for consideration🟢100b2%

b) By-law amendments were approved by Council in April 2025.


Advocate for additional funding from provincial and federal governments

OutcomeKPI2025 target% of target achieved2026 target
Increased number of affordable housing units in the cityAdvocacy is ongoingAdvocacy is ongoing🟢100Advocacy is ongoing

Leverage innovation in designing, upgrading, and maintaining public spaces

OutcomeKPI2025 target% of target achieved2026 target
Crime Prevention Through Environmental Design (CPTED) principales are incorporated when upgrading or building public spacesIncorporate principles from Crime Prevention Through Environmental Design (CPTED) when upgrading or building public spacesCity Hall upgrade🔺30a
  • City Hall upgrade
  • Oak Lane Park upgrade

a) An RFP has been issued with work expected to begin in the spring of 2026 and completed by the end of the summer. The project was delayed because design work took longer than anticipated.


Support and work with partners to address and mitigate challenges due to mental health, addictions, and homelessness

OutcomeKPI2025 target% of target achieved2026 target
Improved community well-being through a collaborative approach that reduces the negative impacts of mental health issues, addiction, and homelessnessImplement solutions to mitigate challenges faced due to mental health, addictions, and homelessnessAdvocacy is ongoing🟢100bAdvocacy is ongoing

b) Public safety is the City's number one priority and both administration and Council took every opportunity to advocate to the Province of New Brunswick for positive change in the area of public safety including the establishment of a mental health court and wrap around services.

Businesses on St. George Street

Economy

A Thriving, Dynamic Community

To propel sustainable development and strategic investment

Leverage vacant and under-utilized lands/buildings to densify the downtown core

OutcomeKPI2025 target% of target achieved2026 target
Increased density in the downtownIncrease in tax base within the downtown based on approved building permitsActual amount $ 
($200 million between 2025-2029)
🟢18aActual amount $ 
($200 million between 2025-2029)

a) There was a total of more than $36 million in downtown building permits in 2025, or 18 per cent of the five-year $200 million target. 


Support industrial park development

OutcomeKPI2025 target% of target achieved2026 target
Development of industrial parks meets current and future demandHectares of available serviced land75 hectares🟢100b75 hectares
Development of industrial parks supports Moncton's growthIncrease in tax base$2.2 million
(Land sales and incremental tax grant combined)
🟢100c$2.2 million
(Land sales and incremental tax grant combined)

b) Total of 96.38 hectares in 2025

c) Tax base increased by $8.38 million in 2025 


Leverage programs and incentives to attract and foster downtown business

OutcomeKPI2025 target% of target achieved2026 target
Increase in downtown businessesContinued investment through downtown grant programsTwo annually🟢100dTwo annually (pending policy approval by Council)

d) There was a total of four applications in 2025, one Financial Incentive Program Grant was approved and three Financial Incentive Program Grant applications were received.

Work with other levels of government and advocate for investment in public services

OutcomeKPI2025 target% of target achieved2026 target
Public services required to support sustainable development and population growth in the city are identified and adequately funded by the responsible level of governmentNumber of successful lobbying efforts for investment in non-municipal public services by other levels of governmentAdvocacy is ongoing🟢100aAdvocacy is ongoing

a) Advocacy performed for provincial tax system reform, fiscal reform, affordable housing, mental health and addictions supports, micromobility legislation, short-term rentals, changes to the Police Act to empower community safety officers, infrastructure funding.


Help new residents integrate into the community

OutcomeKPI2025 target% of target achieved2026 target
New residents are engaged in the communityCoordinate engagement opportunitiesTwo community events annually🟢100bTwo community events annually

b) Six community events were organized in 2025: Greater Moncton Job Fairs, Community Connections for International Students, and International Students Welcome Event.


Manage growth strategies to ensure more people can obtain housing

OutcomeKPI2025 target% of target achieved2026 target
Growth is environmentally and financially sustainableUrban Growth Strategy is implemented900 new units🟢151c900 new units

c) Permits were issued for 1,367 new units in 2025.

Continue to manage existing infrastructure

OutcomeKPI2025 target% of target achieved2026 target
Infrastructure renewal investment meets levels of service Infrastructure renewal budget targets are met $15 million (streets)🟢100a$16 million (streets)
Infrastructure renewal investment meets levels of service Infrastructure renewal budget targets are met $2 million (sidewalks) 🟢100b$2.1 million (sidewalks) 

a) Funding for street renewal was approximately $16 million. 

b) Funding for sidewalk renewal was approximately $2 million.


Continue to support and invest in smart growth opportunities and new assets

OutcomeKPI2025 target% of target achieved2026 target
Emerging smart growth areas are available for developmentOpen up vacant land to allow developmentWorthington Ave extension to Mountain Rd (65 acres)🟢100Humphrey's Brook collector roadway between Champlain School and Harrisville Boulevard (90 acres)
Irishtown Nature Park trail in the fall

Environment

A Green Community

To protect and enhance the environment

Provide support to help Moncton residents make informed lifestyle decisions

OutcomeKPI2025 target% of target achieved2026 target
Monctonians have information to make informed lifestyle decisions to reduce greenhouse gas emissionsImplement Community Energy and Emissions Plan (CEEP)Develop new communication and outreach tool🟢 100aComprehensive update to EnviroMap website

a) Developed and unveiled Lift and Learn GHG weight kiosk that was displayed in the City Hall lobby and at the Moncton Public Library.


Invest in active transportation strategies

OutcomeKPI2025 target% of target achieved2026 target
The active transportation network is improved so that it is safer and more convenient for residents to walk, bike, and roll for their daily activities instead of using a car.Implement Active Transportation Plan

Install physically-separated bikeway:

  • St George Boulevard (Sixth Street to Milner Road)
  • McLaughlin Drive (Edmond Avenue to Xavier Avenue)

Build multi-use path: 

  • Mapleton Road under the Trans-Canada overpasses  
🔺 65b

Install physically-separated bikeway:

  • McLaughlin Drive (Edmond Avenue to Xavier Avenue)
  • Leopold F. Belliveau Drive (section in front of École l'Odyssée)
  • St. George Boulevard multi-use path from Fairview Drive to Sixth Street/Wellington Avenue
  • Gordon Street unidirectional bikeway from Vaughan Harvey Boulevard to Cameron Street and adding active transportation crossing on north side of Gordon Street at Vaughan Harvey Boulevard
  • Elmwood Drive multi-use path from Lewisville Road to Donald Avenue
  • Improve existing bike lanes with scheduled resurfacing projects (widening and adding buffers where possible)
  • Pave sections of our multi-use trails to improve year-round accessibility
Residents have access to multi-use trails intended for people walking, cycling, and rollingImplement Recreation Master Plan Phase II

Complete Panacadie Trail:

  • Ownership of former Sunny Brae Rink transferred to City
  • Trail design work completed
🔺 0cOn hold
Public transit accommodates growth in ridershipPublic Transit Growth Strategy implementedPresented to Council for consideration🟨90dContinue schedule review and service optimization, enhanced tri-community coordination, minor service adjustments to Route #66 Caledonia

b) The intersection at St. George and Sixth was returned to its original configuration (two through lanes and a left turn lane) so the bike lane was terminated at Fairview Drive. St. George Boulevard from Fairview Drive to Milner Avenue was physically separated with vertical delineators.

McLaughlin Drive was not physically separated with delineators in 2025 due to the microsurfacing warranty work being completed in August, thus not allowing enough time for installation before removal in October/November.

The Mapleton Road multi-use paths under the Trans-Canada Highway overpass were completed as part of the New Brunswick Department of Transportation and Infrastructure project.

Visually-separated bike lanes were improved during the resurfacing of Hildegard Drive.

c) Panacadie Trail development has been moved to 2027 subject to ongoing discussions with land owners.

d) The Transit Growth Strategy was presented to Council in January 2026.


Advocate for provincial regulations aimed at reducing carbon emissions

OutcomeKPI2025 target% of target achieved2026 target
Carbon emission regulations are identified and implementedNumber of regulations amended or implementedAdvocacy is ongoing🔺 0eAdvocacy is ongoing

e) Monitoring of existing regulations was performed but no new advocacy was performed as public safety and housing were the priority for 2025


Mitigate other forms of pollution (e.g. noise, odour, dust)

OutcomeKPI2025 target% of target achieved2026 target
Conflict between residential and industrial zones is reduced as it relates to noise, odour, dust, etc.Businesses that produce other forms of pollution (e.g. noise, odour, and dust) besides greenhouse gases are regulated or not permitted within a specific distance from residential zones

Include in Municipal Plan Review

Advocate for Provincial legislations to be amended

🟢100f

Include in Municipal Plan Review 

Identify City by-laws to be amended

Advocate for Provincial legislations to be amended

f) The Municipal Plan Review has included the outcome. Ongoing advocacy continues related to odour pollution and these efforts have been successful as GNB’s 2025 “Updating the Clean Air Act” engagement specifically identifies introducing odour-based objectives for some substances with strong smells.

Support residents with the knowledge and tools to protect themselves from threats posed by climate change

OutcomeKPI2025 target% of target achieved2026 target
Residents have access to information and tools to protect themselves from the threats posed  by climate changeClimate Change Adaptation Plan implementedExpand and update Plan🟢100aComplete Downtown Flood Mitigation Feasibility Study including public engagement

a) Expanded and updated Climate Change Adaptation Plan adopted by Council Oct. 6, 2025.


Minimize the vulnerability of Moncton's infrastructure against flooding through proactive planning

OutcomeKPI2025 target% of target achieved2026 target
Risk of flooding is reducedDevelop dynamic sewer model for entire CityComplete flow monitoring exercise to populate the sewer model🟢100Finalize city-wide dynamic sewer model
Risk of flooding is reducedSewer Separation Review & Master Plan (SSRMP) recommendations implemented
  • East Main storm sewer relief system (St. George Street reconstruction project)
  • Fergus Street
  • Stafford Street
  • Spurr Street
  • Steadman Street (Mountain Road to dead end)
🟢100Robinson Street reconstruction (Record Street to Main Street)

Protect and enhance our surface water resources

OutcomeKPI2025 target% of target achieved2026 target
The quality of our natural waterways is improvedSewer Separation Review and Master Plan (SSRMP) recommendations implemented (sewer and storm sewer basins separation)
  • East Main storm sewer relief system (St. George Street reconstruction project)
  • Fergus Street
  • Stafford Street
  • Spurr Street
  • Steadman Street (Mountain Road to dead end)
🟢100Robinson Street reconstruction (Record Street to Main Street)
Potable water supply is safe to consumeCompliant with the Guidelines for Canadian Drinking Water Quality for health-related parametersCompliant🟢100Compliant

Continue to increase Moncton's net tree canopy

OutcomeKPI2025 target% of target achieved2026 target
Number of trees being removed on private vacant lands is reducedTree Protection Strategy is implementedBackground research / best practices reviewed🔴50a

Integrate Tree Protection Strategy into:

  • Municipal Plan
  • City by-laws
Increased net tree canopy on City owned lands within municipal boundaryEstablish a way to measure and track actual tree canopy coverageDefine methodology and request required budget🟢100bAcquire funding and develop RFP for consultant to initiate the canopy measurement and prepare the outline of the policy development framework

a) Collected research materials from other municipalities. Unforeseen disruptions to Municipal Plan process delayed coordinated review. Instead, pivoted to drafting consultation materials for use in upcoming Municipal Plan engagement process and applying for grant funding for urban forestry planning.

b) Methodology was identified and Parks applied for funding under the Growing Canada's Community Canopies program in November 2025. If approved, the City could receive up to $175,000 in funding of the estimated total project cost of $218,750. The project would identify and quantify our urban canopy quantity and coverage, and establish policy objectives.


Support proper waste separation and disposal

OutcomeKPI2025 target% of target achieved2026 target
Increased number of residents (apartments and condos) participating in waste separationSupport the Province of New Brunswick with implementation of Circular Material (recyclables) programInvestigate multi-family dwelling participation in the program 🟢100cBy-law amendments presented to Council for consideration

c) Multi-family dwellings and school expansion: Phase 1 has been completed, and service delivery began May 1, 2025. Phase 2 registration deadline has closed with service delivery starting Nov. 1, 2025. RSC- 7 multi-family participation: 473 registered as of May 31, 2025.  City by-law under review to implement mandatory registration.

Acoustica concert at the market

Culture and Recreation

A Vibrant and Inclusive Community

Enrich the lives of residents and visitors

Advocate and support heritage preservation

OutcomeKPI2025 target% of target achieved2026 target
City-owned heritage buildings are examples of excellent preservation and stewardship Renovate and restore the exterior envelope of heritage buildings to ensure their long-term preservation, as requiredThomas Williams House renovation🟨 85aComplete Thomas Williams House renovation
Heritage properties are protected where applicable Heritage Conservation Board's Strategic Plan is implemented

Complete heritage inventory:

  • Sunny Brae area
  • Downtown area
  • Churches
  • Other areas of the city
🔺0b

Complete heritage inventory:

  • Sunny Brae area
  • Downtown area
  • Churches
  • Other areas of the city

a) Work to be completed in June 2026.

b) No funding was approved in 2025. Moved to 2026 target.


Diversify our cultural initiatives

OutcomeKPI2025 target% of target achieved2026 target
Inclusive and diverse cultural initiatives are provided within the City of MonctonImplement Cultural PlanEvaluate outcomes from the current Cultural Plan🟢100Cultural Plan (2027-2037) presented to Council for consideration

Actively promote Moncton as an officially bilingual city

OutcomeKPI2025 target% of target achieved2026 target
Visitors and newcomers are aware that the City is officially bilingualDevelop coordinated approach to actively promote Moncton as officially bilingual cityApproach presented to Leadership Team for consideration🔺0cDevelop Plan to actively promote Moncton as officially bilingual city

c) Realized we needed more input and pivoted to create the Ad Hoc Official Languages Advisory Committee, which is tasked with providing recommendations. The recommendations will lead the development of this plan in 2026. 

Develop programming that is responsive to community needs

OutcomeKPI2025 target% of target achieved2026 target
Programming responds to community needsImplement Recreation Master Plan Phase IIDesign and build disc golf course🔺50aDesign and build disc golf course

a) Draft design layout received. Construction Fall 2026.


Work to expand event delivery and participation beyond peak tourism season

OutcomeKPI2025 target% of target achieved2026 target
Residents and visitors have additional options to participate in events between October and AprilImplement Event Attraction StrategyConduct regional scan to determine programming gaps between October and April🟢100Implement new or expanded programming opportunities between October and April based on the findings of the gap analysis

Invest in public spaces that foster a sense of community connection and belonging

OutcomeKPI2025 target% of target achieved2026 target
Residents and visitors have access to inspiring public spacesImplement Riverfront Master PlanRiverfront Master Plan and vision will be adopted by Council🔺60aTarget will be determined based on the plan
Residents have access to local parks to enjoyImplement Recreation Master Plan Phase ISavannah Heights Park upgrade🟢100Camelot Park upgrade
The community is provided with various artistic experiencesImplement Public Art Master Plan (2019-2029)First major Indigenous public art piece created at new Codiac RCMP Facility🟨 95bEncourage and support informal and temporary art projects
Residents can enjoy safe and welcoming public spaces within the downtownImplement Downtown Core Community Improvement PlanOak Lane Park - design  work🔺0cOak Lane Park - design  work

a) Plan is still in the planning phase and has not yet been adopted by Council. 

b) Sculpture fabrication complete. Installation on hold pending site readiness. (Note: Sculpture was installed in February 2026.)

c) Design work moved to 2026.


Encourage and facilitate community gatherings

OutcomeKPI2025 target% of target achieved2026 target
Residents have access to a variety of City-produced and/or supported programmingProvide free programming in public spaces Conduct regional scan to identify annual programming gaps and build on existing initiatives (e.g., expanding Mobile Fun into off-season months)🟨 85Implement new or expanded programming opportunities based on the findings of the gap analysis
City Hall with Moncton Place sign summer

Governance

An Engaged and Democratic Community

To lead by encouraging innovation, participation, transparency, and accountability in our decision-making

Establish and aligned multi-year strategic planning, budgeting, and reporting process

OutcomeKPI2025 target% of target achieved2026 target
Coordinated approach to planning and budgeting Multi-year strategic planning, budgeting, and reporting processes are updatedUpdate 25-year Municipal Plan (Plan is updated every 10 years)🟢30aUpdate 25-year Municipal Plan (Plan is updated every 10 years)
Coordinated approach to planning and budgeting Multi-year strategic planning, budgeting, and reporting processes are updatedFinalize Strategic Plan with outcomes, key performance indicators, and targets🟨 95Update Strategic Plan with new Council (Election May 2026)
Strategic Plan (financial and resources) is aligned with the budgetsImplementation of the Strategic Plan is costed and identified in budgetsWill be costed once approved by Council🔺0Will be costed once approved by Council

a) This is a multi-year initiative. Approximately 30 per cent of the work has been completed, and it is on track to meet the target. 


Make fiscally responsible decisions to ensure long-term sustainability (values-driven and data-informed)

OutcomeKPI2025 target% of target achieved2026 target
Financial resources are stable and sustainableDebt ratio<12%🟢100b<10%
Financial resources are stable and sustainableFive-yearGross Capital Budget must spend 75% on renewal of existing assets75%🟢10075%

b) The debt ratio was 9.58% for 2025 with a target of 10% for 2026.

Implement innovative and effective public engagement strategies and tools to engage more residents

OutcomeKPI2025 target% of target achieved2026 target
Residents have greater opportunities for engagement Minimum of one internally-led public engagement annuallySenior programming review🟢100Garden Hill Park

Make decisions that reflect the diversity of the community

OutcomeKPI2025 target% of target achieved2026 target
Our decisions reflect the various communities we serveNB Commissioner on Systemic Racism Report recommendations, within our authority, are implementedDevelop Anti-Racism Policy for City facilities🟨 85aPolicy presented to Council for consideration

a) The policy has been developed and is undergoing a final review by the Legal Department before being presented to senior leadership.


Improve how the City communicates with residents

OutcomeKPI2025 target% of target achieved2026 target
Communication methods are diversified to reach a larger audience Pilot new communication method annually1🟢100b1

b) Implemented two new communication methods: (1) Added a printed news insert in water bills and (2) redeveloped and re-launched the seniors newsletter.

Create a work environment that encourages innovation and excellence

OutcomeKPI2025 target% of target achieved2026 target
Employees contribute to innovation through the implementation of the Digital StrategyFive work streams (Experiences, Services, Technology, Data, and People) are actively progressingBuilding phase🟢100
  • Building phase
  • Exploring phase

Provide employees with professional development and growth opportunities

OutcomeKPI2025 target% of target achieved2026 target
An environment that is supportive of employee growthLearning and Development Directive approved by Leadership TeamLeadership Team approves directive🟨 95aTarget will be determined based on the plan
An environment that is supportive of employee growthIncrease training budget to 1.5% of total payroll by 2026, (Baseline 2025: 1.25% ($750,000)1.25% ($750,000) of total payroll spent on training (based on current year)🟨 98b1.5% ($940,000) of total payroll spent on training 
(based on 2025 budget)

a) Will be presented in first quarter of 2026.

b) Total spend: $732,672


Invest in tools that support employees in working more effectively and delivering improved services 

OutcomeKPI2025 target% of target achieved2026 target
Increased availability and deployment of appropriate tools and technology to improve employees' effectiveness in service delivery Increase Information Systems Steering Committee budget by 10% annually to invest in innovation$125,000 
(Baseline)
🟢100$137,500